Episode 5 of The Conscious Marketing Podcast debunks the myth of hard work and talks about getting off the hustle wheel.  We are joined by New York Times best-selling author and futurist Joel Comm to take a deep look in the mirror at the hard work theme we keep selling in marketing and ask, “is there another formula for success?” In one of the most personally revealing episodes to date, Joel lets you behind the curtain of his success and shares how his journey into the dark night of the soul led to the creation of his latest book The Fun Formula. 

Show Notes

🎯 Did Joel Comm hit the bullseye? Do you want to know the secrets of The Fun Formula? You can learn more about Joel here

🚀Are you loving what Geoff is laying down? You should hire him to supercharge your results. You can learn more about Geoff Livingston here

🎶 Am I striking a special chord for you today? You can hire me to speak at your next conference, corporate retreat and for transformation consulting here

🎥 Wish your show could be produced like this one? Learn more about our show producers WCR Studios here

🎼 Like the music? It was donated to the show by Sophia Fleming a conscious music artist who sings words of empowerment that inspire the soul. Buy her latest album Collections of Reflections here

📷 Like the photography? You can hire Geoff to get beyond stock photograpy here

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Segment Questions for Self-Inquiry and Reflection We begin every episode with a set of questions that are designed to expand our thinking around the topic at hand. Sometimes we get to them. Sometimes the conversation takes us in another direction. Either way, these questions are great for your self-inquiry and reflection as you form your own opinions and perspectives.

How can you become more passionate about fun?

What is your fun formula and how can you act on it?

Where and when do you develop blocks to fun? When did you get so serious?

What adds stress to your life? What creates tension in your body? How can you step off the hustle-wheel? 

It seems like the millennial generation has already figured out the fun factor, yet they receive criticism for work ethic from their Gen X and Boomer counterparts. Is it possible to dismantle a culture of hustle and replace it with fun?

How has fun personally changed your life?

What is the impact of spreading messages about hustle in our marketing messages?

Do we hold a responsibility for the impact of our messages?

As marketers how can we inspire more fun?

If you had one tip to leave everyone with, what would it be?

Pre-Show Research

Happier Employees are More Productive Employees

“A recent study by economists at the University of Warwick found that happiness led to a 12% spike in productivity, while unhappy workers proved 10% less productive.”

“Professor Andrew Oswald, one of three researchers who led the study, said companies that invest in employee support and satisfaction tend to succeed in generating happier workers. At Google, employee satisfaction rose 37% as a result of those initiatives—suggesting that financial incentives aren’t enough to make for highly productive employees.”

“Professor Andrew Oswald, one of three researchers who led the study, said companies that invest in employee support and satisfaction tend to succeed in generating happier workers. At Google, employee satisfaction rose 37% as a result of those initiatives—suggesting that financial incentives aren’t enough to make for highly productive employees.”

https://www.fastcompany.com/3048751/happy-employees-are-12-more-productive-at-work

Stressed Employees Impact the Entire Bottom Line

“a large and growing body of research on positive organizational psychology demonstrates that not only is a cut-throat environment harmful to productivity over time, but that a positive environment will lead to dramatic benefits for employers, employees, and the bottom line.”

“health care expenditures at high-pressure companies are nearly 50% greater than at other organizations.”

“The stress of belonging to hierarchies itself is linked to disease and death. One study showed that, the lower someone’s rank in a hierarchy, the higher their chances of cardiovascular disease and death from heart attacks.”

https://hbr.org/2015/12/proof-that-positive-work-cultures-are-more-productive

Play Creates Magic

“Our society tends to dismiss play for adults. Play is perceived as unproductive, petty or even a guilty pleasure.“

“The only kind [of play] we honor is competitive play,”

“Brown called play a “state of being,” “purposeless, fun and pleasurable.” For the most part, the focus is on the actual experience, not on accomplishing a goal, he said.

“As White said, play can lead us to these sacred spaces and touch people in powerful ways.”

https://psychcentral.com/blog/the-importance-of-play-for-adults/

“There is good evidence that if you allow employees to engage in something they want to do, (which) is playful, there are better outcomes in terms of productivity and motivation,” Brown said.

“Playing also engages the creative side of your brain. When you’re fully engaged in play, you lose some of your psychological barriers and stop censoring or editing your thoughts. This allows creative ideas to flow more freely.

http://www.foxnews.com/health/2012/09/13/work-hard-play-harder-fun-at-work-boosts-creativity-productivity.html

Mark Schaefer Says No More Hustle-shaming

“What upsets me is the attitude often associated with this culture suggesting that if you’re nothustling, you’re a lazy, excuse-making coward. It’s hustle-shaming.”

“I absolutely loathe the word hustle,” she said. “If you look up hustle in the dictionary, it means ‘to swindle.’ (Quote from Nicole Purvy, an entrepreneur, podcaster, and author of the new book The AntiHustle)

“This whole hustle bravado is dismissive, close-minded, and yes … bigoted. There is an implied intolerance for those who have a different opinion from themselves. Those who don’t follow the Mantra of Vee are shamed.
https://www.businessesgrow.com/2018/04/09/hustle-culture/  

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