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Segment Questions for Self-Inquiry and Reflection
We begin every episode with a set of questions that are designed to expand our thinking around the topic at hand. Sometimes we get to them. Sometimes the conversation takes us in another direction. Either way, these questions are great for your self-inquiry and reflection as you form your own opinions and perspectives.
What is mental technology and why does it matter?
What is special about the Myers Briggs model?
Can you tell us about the car model and how it can support us in our growth?
How can marketers use these tools for self-inquiry? What can we learn about ourselves?
When you look at the world today, what do you see? How is our access to mental technology helping and/or hurting us?
How can marketers use these tools for understanding their audience? How would you apply this as a marketer developing a strategy or campaign?
What are the up-sides to levering mental technology in marketing?
What are the down-sides to personality typing?
What happens when you leverage mental technology in a company?
How can marketers use mental technology to help humanity step into its full potential?
The Power of Mental Technology and Myers Briggs
There are 3 primary focus areas for mental technology
You and Your Personality
You are the “the designer of your own destiny.” If you’re creating your life, understanding what drives you is key to getting where you want to go.
You and the Personalities of Your Friends and Family
We don’t live life in a vacuum. Once you know, like and LOVE yourself – it’s time to know, like and love others. These are the lovers, family members and children that make life worth living.
You and the Personalities of Your Business Team
Understanding the people you’re working with and how to communicate, motivate and delegate to them effectively can transform the results of your business.
“The Myers-Briggs Type Indicator (MBTI) is the most widely administered psychological test.”
“The Myers-Brigg typology is based on Jung’s theory of psychological types. It was constructed by the mother and daughter team of Katherine Cook Briggs and Isabel Briggs Myers.”
“Although the MBTI is based on Jungian theory, it was really Isabel Myers’ interpretation of that theory that lies beneath the test’s construction.”
“Chances are you’ve taken the Myers-Briggs Type Indicator, or will. Roughly 2 million people a year do.” “It’s estimated that 50 million people have taken the Myers-Briggs personality test since the Educational Testing Service first added the research to its portfolio in 1962.”
Take the test here https://personalityhacker.com/genius-personality-test/
The Car Model
“There are eight mental processes (technically called “cognitive functions”) in the Myers-Briggs system. Four help us learn new information, four help us make decisions. Personality Hacker has assigned nicknames to these processes to make them easier to understand. They are:
- Introverted iNtuition – “Perspectives”
- Extraverted iNtuition – “Exploration”
- Introverted Sensing – “Memory”
- Extraverted Sensing – “Sensation”
- Introverted Thinking – “Accuracy”
- Extraverted Thinking – “Effectiveness”
- Introverted Feeling – “Authenticity”
- Extraverted Feeling – “Harmony”
- It’s the iNtuitive/Sensing preference that informs how you learn new information, and the Thinking/Feeling preference that informs how you make decisions.
- Each process has an introverted version and an extraverted version.
Everyone needs four primary components in order to be a complete person.
We all need:
- A way to take in new information (learn)
- A way to evaluate that information (make decisions)
We also need:
- An introverted part of us, or a way to get in touch with our “inner world”
- An extraverted part of us, or a way to get real-world feedback”
How the Car Model Works
- If your Driver is learning, your Co-Pilot is automatically decision-making (and vice-versa).
- If your Driver is introverted, your Co-Pilot is automatically extraverted (and vice-versa).
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