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Episode 7 of The Conscious Marketing Podcast goes deep within to discuss how we can use mental technology for self inquiry and we ask ourselves, can we hack our personality? Personality hackers Antonia Dodge and Joel Mark Witt join us to take a look under the hood and decode how our mind operates. Learn how mental models like Myers Briggs, the Car Model and others give us deep insights into why we do the things we do and provides us with a chance to upgrade our mental programming. 

Show Notes

🎯 Did Antonia Dodge and Joel Mark Witt hit the bullseye? Do you want to learn more about your Myers Briggs and how your mind operates? You can learn more here

🚀Are you loving what Geoff is laying down? You should hire him to supercharge your results. You can learn more about Geoff Livingston here

🎶 Am I striking a special chord for you today? You can hire me to speak at your next conference, corporate retreat and for transformation consulting here

🎥 Wish your show could be produced like this one? Learn more about our show producers WCR Studios here

🎼 Like the music? It was donated to the show by Sophia Fleming a conscious music artist who sings words of empowerment that inspire the soul. Buy her latest album Collections of Reflections here

📷 Like the photography? You can hire Geoff to get beyond stock photograpy here

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Segment Questions for Self-Inquiry and Reflection

We begin every episode with a set of questions that are designed to expand our thinking around the topic at hand. Sometimes we get to them. Sometimes the conversation takes us in another direction. Either way, these questions are great for your self-inquiry and reflection as you form your own opinions and perspectives.

What is mental technology and why does it matter?

What is special about the Myers Briggs model?

Can you tell us about the car model and how it can support us in our growth?

How can marketers use these tools for self-inquiry? What can we learn about ourselves?

When you look at the world today, what do you see? How is our access to mental technology helping and/or hurting us?

How can marketers use these tools for understanding their audience? How would you apply this as a marketer developing a strategy or campaign?

What are the up-sides to levering mental technology in marketing?

What are the down-sides to personality typing?

What happens when you leverage mental technology in a company?

How can marketers use mental technology to help humanity step into its full potential?

Pre-Show Research


The Power of Mental Technology and Myers Briggs

There are 3 primary focus areas for mental technology

You and Your Personality

You are the “the designer of your own destiny.” If you’re creating your life, understanding what drives you is key to getting where you want to go.

You and the Personalities of Your Friends and Family

We don’t live life in a vacuum. Once you know, like and LOVE yourself – it’s time to know, like and love others. These are the lovers, family members and children that make life worth living.

You and the Personalities of Your Business Team

Understanding the people you’re working with and how to communicate, motivate and delegate to them effectively can transform the results of your business.

Myers Briggs

“The Myers-Briggs Type Indicator (MBTI) is the most widely administered psychological test.”

“The Myers-Brigg typology is based on Jung’s theory of psychological types. It was constructed by the mother and daughter team of Katherine Cook Briggs and Isabel Briggs Myers.”

“Although the MBTI is based on Jungian theory, it was really Isabel Myers’ interpretation of that theory that lies beneath the test’s construction.”

“Chances are you’ve taken the Myers-Briggs Type Indicator, or will. Roughly 2 million people a year do.” “It’s estimated that 50 million people have taken the Myers-Briggs personality test since the Educational Testing Service first added the research to its portfolio in 1962.”

Take the test here

The Car Model

“There are eight mental processes (technically called “cognitive functions”) in the Myers-Briggs system. Four help us learn new information, four help us make decisions. Personality Hacker has assigned nicknames to these processes to make them easier to understand. They are:

Learning processes

  • Introverted iNtuition – “Perspectives”
  • Extraverted iNtuition – “Exploration”
  • Introverted Sensing – “Memory”
  • Extraverted Sensing – “Sensation”

Decision-making processes

  • Introverted Thinking – “Accuracy”
  • Extraverted Thinking – “Effectiveness”
  • Introverted Feeling – “Authenticity”
  • Extraverted Feeling – “Harmony”
  • It’s the iNtuitive/Sensing preference that informs how you learn new information, and the Thinking/Feeling preference that informs how you make decisions.
  • Each process has an introverted version and an extraverted version.

Everyone needs four primary components in order to be a complete person.

We all need:

  • A way to take in new information (learn)
  • A way to evaluate that information (make decisions)

We also need:

  • An introverted part of us, or a way to get in touch with our “inner world”
  • An extraverted part of us, or a way to get real-world feedback”

How the Car Model Works

  • If your Driver is learning, your Co-Pilot is automatically decision-making (and vice-versa).
  • If your Driver is introverted, your Co-Pilot is automatically extraverted (and vice-versa). 

Love what Geoff is laying down?

You should hire him. Geoff is currently accepting new clients for fundraising, campaigns and photography services.

Is Nichole striking a chord?

You should hire her! Nichole is currently accepting new clients who are interested in consulting, training and speaking.

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