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Show Notes
🎯 Did Jay Baer hit the bullseye? Do you need strategy and consulting for your content marketing strategy? You learn more about Jay Baer here
🚀Are you loving what Geoff is laying down? You should hire him to supercharge your results. You can learn more about Geoff Livingston here
🎶 Am I striking a special chord for you today? You can hire me to speak at your next conference, corporate retreat and for transformation consulting here
🎥 Wish your show could be produced like this one? Learn more about our show producers WCR Studios here
🎼 Like the music? It was donated to the show by Sophia Fleming a conscious music artist who sings words of empowerment that inspire the soul. Buy her latest album Collections of Reflections here
📷 Like the photography? You can hire Geoff to get beyond stock photograpy here
We Could Use Your Help
🌟Do you want to support the show? Please subscribe and leave us a review on iTunes here. Every review counts and helps another marketer find us so that together we can push our industry forward.
🐝 Want to help us create buzz? We are honored to have your support. Please share this post on your social networks and speak to the parts that resonated most for you or create a blog post discussing your thoughts on the conversation. We open the door to expand the conversation in the industry and every share matters to us. Remember to tag us so we can join in on the conversation.
💬 You can find Nichole on Facebook here and LinkedIn here
💬 You can find Geoff on Facebook here and LinkedIn here
💬 Got feedback? Tell us what really worked for you and what would have made it even better in the comments. Your feedback matters to us.
We begin every episode with a set of questions that are designed to expand our thinking around the topic at hand. Sometimes we get to them. Sometimes the conversation takes us in another direction. Either way, these questions are great for your self-inquiry and reflection as you form your own opinions and perspectives.
What is your most memorable exposure to a hero’s journey tale?
Why do you think the hero’s journey has become so popular with marketers?
Do you think the rise of content marketing and storytelling has increased the spread of the hero’s journey story?
What has the impact of the hero’s journey been on society?
Who are your heroes? Villains? Victims?
Is the hero’s journey helping or harming society?
How do you feel about your kids being exposed to the hero’s journey? Is this the kind of social conditioning we really want?
What’s next? What is beyond the hero’s journey?
Segment Research
The Hero’s Journey
What is it?
Who are the players?
The hero’s journey typically will include a hero, at least one villain and at least one victim
Key Messaging Tenants
The hero must defeat the villain to save the victim
Hero reaches a point of surrender where they give up
Hero defeats villain
Examples of Hero’s Journey in Action
Hero’s Journey Commercial https://www.youtube.com/watch?v=KeVHmLY7YZc
Cobra Kai Commercial https://www.youtube.com/watch?v=xCwwxNbtK6Y
Hunger Games Trailer https://www.youtube.com/watch?v=4S9a5V9ODuY
Nike https://www.youtube.com/watch?v=WLSaPpGQHII
How has the hero’s journey affected society?
More than 10 million people are in jail across the world http://www.prisonstudies.org/news/more-1035-million-people-are-prison-around-world-new-report-shows
Globally, more than 300 million people suffer from depression, and 260 million suffer from anxiety disorders—many of whom live with both conditions. A study by the World Health Organization found that such disorders cost the global economy $1 trillion in lost productivity each year.
http://fortune.com/2017/10/10/world-mental-health-day-2017-workplace-depression-anxiety/
Love what Geoff is laying down?
You should hire him. Geoff is currently accepting new clients for fundraising, campaigns and photography services.Is Nichole striking a chord?
You should hire her! Nichole is currently accepting new clients who are interested in consulting, training and speaking.Podcast: Play in new window | Download
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