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Episode 3 of The Conscious Marketing Podcast unravels the way marketers tell stories and how it impacts society. We are joined by Jay Baer from Convince and Convert to take a deep look in the mirror and discuss the truth how marketers tell stories and ask, “are we helping or hurting society?” Jay pulls no punches as he dives deep into the content marketing strategies we’ve been deploying since the beginning of advertising. We review the different versions of the hero’s journey and then reflect on how marketers can create stories that inspire and empower humanity.

Show Notes

🎯 Did Jay Baer hit the bullseye? Do you need strategy and consulting for your content marketing strategy? You learn more about Jay Baer here

🚀Are you loving what Geoff is laying down? You should hire him to supercharge your results. You can learn more about Geoff Livingston here

🎶 Am I striking a special chord for you today? You can hire me to speak at your next conference, corporate retreat and for transformation consulting here

🎥 Wish your show could be produced like this one? Learn more about our show producers WCR Studios here

🎼 Like the music? It was donated to the show by Sophia Fleming a conscious music artist who sings words of empowerment that inspire the soul. Buy her latest album Collections of Reflections here

📷 Like the photography? You can hire Geoff to get beyond stock photograpy here

We Could Use Your Help

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💬 You can find Nichole on Facebook here and LinkedIn here

💬 You can find Geoff on Facebook here and LinkedIn here

💬 Got feedback? Tell us what really worked for you and what would have made it even better in the comments. Your feedback matters to us.

Segment Questions for Self-Inquiry and Reflection

We begin every episode with a set of questions that are designed to expand our thinking around the topic at hand. Sometimes we get to them. Sometimes the conversation takes us in another direction. Either way, these questions are great for your self-inquiry and reflection as you form your own opinions and perspectives.

What is your most memorable exposure to a hero’s journey tale?

Why do you think the hero’s journey has become so popular with marketers?

Do you think the rise of content marketing and storytelling has increased the spread of the hero’s journey story?

What has the impact of the hero’s journey been on society?

Who are your heroes? Villains? Victims?

Is the hero’s journey helping or harming society?

How do you feel about your kids being exposed to the hero’s journey? Is this the kind of social conditioning we really want?

What’s next? What is beyond the hero’s journey?

Segment Research

The Hero’s Journey

What is it?

Who are the players?

The hero’s journey typically will include a hero, at least one villain and at least one victim

Key Messaging Tenants

The hero must defeat the villain to save the victim

Hero reaches a point of surrender where they give up

Hero defeats villain

Examples of Hero’s Journey in Action

Hero’s Journey Commercial

Cobra Kai Commercial

Hunger Games Trailer


How has the hero’s journey affected society?

More than 10 million people are in jail across the world

 Globally, more than 300 million people suffer from depression, and 260 million suffer from anxiety disorders—many of whom live with both conditions. A study by the World Health Organization found that such disorders cost the global economy $1 trillion in lost productivity each year.




Love what Geoff is laying down?

You should hire him. Geoff is currently accepting new clients for fundraising, campaigns and photography services.

Is Nichole striking a chord?

You should hire her! Nichole is currently accepting new clients who are interested in consulting, training and speaking.

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There simply is no better marketer to help you raise consciousness for yourself and your entire organization. Nichole will tell you the truth and then show you how to get there with simple, effective and efficient solutions.

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